Adobe Target’s profile scripts: Targeted personalisation

Adobe Target’s profile scripts and attributes are still a misunderstood and underutilised feature by businesses.

You can get far with this anonymous personalised targeting without having to set up a fully fledge customer data platform (CDP)

• Mutually exclusive experiments and personalisation
• Count number of times a page(s) has been viewed (for true returning visitor targeting)
• Frequency capping
• Store landing page URL/params for retargeting later
• Target experiment/personalisation only for those that saw a particular activity or variant
• Enrich with adobe.target.trackEvent for those on at.js or the sendEvent via WebSDK

You can then use these in audiences and combine with segments shared from Adobe Analytics and with custom parameters sent on page. This keeps Analytics data clean by only serving activity to qualified visitors

Automated personalisation and Adobe Target Product Recommendations work better with a populated profile

Ensure you have contacted Adobe to increase the expiry of profile to 90 days